This company had so much information to communicate to their customers. This information included features and benefits of their tax software as well as the software pricing structure. They also had a tax school and software reseller program. Our responsibility was to structure this information and infuse it with interesting graphics without confusing the client. The resulting website we built had many hightlight buttons and text to direct potential clients to get started on using the demo software and finally purchase. We incorporated simple messaging to encourage single office tax business, multi-site tax business, or a service bureaus to acquire professional tax software below market price.