Black Star Tax Services

DESIGN OVERVIEW

Black Star Tax Services is a professional tax company based in Arizona. Although Black Star Tax was doing fairly well, the company had a problem with its visual identity. Their former logo seemed to communicate to people that the company was only foucsed on working with black people. Upon receiving this feedback from its clients, Black Star Tax needed a rebrand. A brand that communicated friendliness and approachability by anyone; irrespective of race or skin color.

CLIENT

Kobe Brobbey

INDUSTRY

Finance

SERVICES

Logo Design + Digital Content

OUR

APPROACH

Custom-made for each client

We audited the  Black Star Tax brand to understand their goals, messaging and tone. This gave us insight into how we could assist them to reach their marketing goals.⁣⁣⁣⁣
⁣⁣⁣⁣To reflect the values of the company, we designed a clean and simple logo to instill trust in the brand and make it approachable to all races.