Black Star Tax Services
DESIGN OVERVIEW
Black Star Tax Services is a professional tax company based in Arizona. Although Black Star Tax was doing fairly well, the company had a problem with its visual identity. Their former logo seemed to communicate to people that the company was only foucsed on working with black people. Upon receiving this feedback from its clients, Black Star Tax needed a rebrand. A brand that communicated friendliness and approachability by anyone; irrespective of race or skin color.
CLIENT
Kobe Brobbey
INDUSTRY
Finance
SERVICES
Logo Design + Digital Content
OUR
APPROACH
Custom-made for each client
We audited the Black Star Tax brand to understand their goals, messaging and tone. This gave us insight into how we could assist them to reach their marketing goals.
To reflect the values of the company, we designed a clean and simple logo to instill trust in the brand and make it approachable to all races.