Black Star Tax Services
PROJECT OVERVIEW
This is a tax professional company created by two entrepreneurs in Arizona. Although Black Star Tax was doing fairly well, the company had an issue with its visual identity. People seemed to think the company might only work with black people. With this in mind, Black Star Tax needed a new brand. One which was friendly and approachable by anyone, yet trustworthy and authoritative.
CLIENT
Kobe Brobbey
INDUSTRY
Tax Preparation
SERVICES
Web Design + SEO + Digital Content +
Social Media Marketing
OUR
APPROACH
Custom-made for each client
We analysed and audited the brand Black Star Tax to understand their goals, messaging, tone and colour. This gave us insight into what the company was into and how we can assist them to reach their marketing goals.
To reflect the values of the company, we designed a clean and simple logo to instil trust in the brand and make it approachable to all colours.